Case Study: Air Force Civilian Service achieves a bold new employer brand with The Marcom Group

Air Force Civilian Service launches a brand for 170,000 employees with The Marcom Group

The customer, Air Force Civilian Service, was a large and vital organization within the U.S. Air Force that lacked a distinct name and brand identity, posing a significant challenge for recruiting top talent. The Marcom Group was engaged to develop a comprehensive brand solution to address this critical need.

The Marcom Group created the new Air Force Civilian Service (AFCS) name, logo, messaging, and a full suite of business tools. Their solution included an innovative website, an interactive event pavilion, and a targeted advertising campaign, enabling AFCS to make a bold and memorable debut in the employment marketplace.

Air Force Civilian Service