Case Study: Amano McGann drives qualified B2B leads with The LaunchPad Agency

Amano McGann cuts CPC 44% in 90 days with The LaunchPad Agency

Amano McGann, the world's leading parking technology company, engaged The LaunchPad Agency to launch its new Amano ONE software and accelerate B2B lead generation. The challenge was to introduce the product to existing customers and attract new clients, requiring a comprehensive strategy to increase visibility and deliver high-quality leads to their sales team.

The LaunchPad Agency implemented an integrated omnichannel strategy combining PR, paid search, email marketing, and social outreach. This approach included new sales materials and a targeted media campaign. The results were significant, with over 25 high-authority media placements and a 44% reduction in cost-per-click. The LaunchPad Agency successfully delivered a consistent flow of qualified leads, surpassing initial targets and establishing paid search as a predictable channel for Amano McGann.

Amano McGann