
The Kitchen Collaborative
31 Case Studies
A The Kitchen Collaborative Case Study
Kids’ fine art e-tailer Oopsy Daisy needed help expanding their social media presence and launching a public relations campaign to stand out in a marketplace flooded with lower quality import competitors. Our work focused on connecting to the lifestyle of our multi-tasking mom audience through original content such as tips and tricks, creative DIY guides, and funny parent tweets. We also promoted and advertised their frequent sales, hosted contests and giveaways, and facilitated placement of their products with prominent mom bloggers.