Case Study: Modern Twig boosts brand awareness with The Kitchen Collaborative

Modern Twig boosts social video views 6.3K% with The Kitchen Collaborative

Modern Twig, a new company founded by IKEA aftermarket veterans, needed to build brand awareness for its premium cabinet fronts among sophisticated homeowners, architects, and designers. To compete with larger players, they engaged The Kitchen Collaborative for a comprehensive digital marketing campaign that would establish a strong brand foundation.

The Kitchen Collaborative developed a brand blueprint and executed a multi-faceted solution. This included creating premium visual assets like environmental photography and stop-motion videos, producing collaborative and influencer video content, and launching integrated organic and paid social media campaigns. The efforts by The Kitchen Collaborative yielded significant results, including a 267% increase in social audience, a 6,300% increase in video views, and 68% of all web traffic coming from their digital ads within the first nine months.

Modern Twig