First Leaves - Customer Case Study

First Leaves wanted to introduce their fine specialty green tea into the US market while maintaining their authentic Japanese heritage. Our solution for their identity was a stacked word mark incorporating the owner’s family crest, for a modern take on a traditional Japanese stamp or seal. Clean, simple typography telling the tea’s flavor story was paired with bold photography of the product inside, with circular shapes that mimic the family crest. An expanded story, clean infographics and icons, and simple directions on the side and back panels helped to round out the rich story of the product.