Case Study: Dometic Home boosts social engagement and audience growth with The Kitchen Collaborative

Dometic Home boosts social media video views 414% with The Kitchen Collaborative

The Kitchen Collaborative worked with Dometic Home, a new luxury indoor/outdoor products company formed after an acquisition, to help it merge multiple brands and introduce its full suite to the market. The challenge was to develop a comprehensive strategy to implement this complex brand merger and effectively communicate it to distributors, dealers, specifiers, and end customers.

The Kitchen Collaborative provided a full suite of services including brand development, photography, video, and influencer marketing. Their strategy involved creating a brand blueprint and producing a range of high-quality visual assets. The results were significant, including a 414% increase in social media video views, a 33% increase in asset performance, and a 212% increase in their Instagram audience over six months with a minimal portion of their ad spend.

Dometic Home