Case Study: City of Huber Heights achieves voter approval for tax renewal with The Impact Group

City of Huber Heights wins 72% levy renewal with The Impact Group

The City of Huber Heights partnered with The Impact Group for strategic communications services to address the challenge of educating voters on a complex .25% earned income tax renewal. The city needed to clearly communicate that this was not a new tax and that its renewal was essential for maintaining critical public safety services, all within a crowded information landscape and a historically low-turnout special election.

The Impact Group implemented a multi-channel public information campaign built on strategic messaging and a tactical rollout across print, digital, and community outreach. This approach ensured consistent and clear communication, which culminated in the tax renewal being approved by an overwhelming 72% of voters. The decisive outcome demonstrated that residents were well-informed and understood the critical importance of the measure.

City of Huber Heights