Case Study: Powering Chicago becomes Chicagoland’s go-to electrical contractor resource with The Harbinger Group

Powering Chicago grows qualified leads 1,241 in 2025-26 with The Harbinger Group

The Harbinger Group was engaged by Powering Chicago, a partnership between a local electrical union and contractors' association, which faced the challenge of being indistinguishable in a crowded market. Despite having superior training and safety standards, the organization had no marketing department and relied on ineffective sponsorships, leaving its member contractors unnoticed. The Harbinger Group was tasked with building a marketing operation from the ground up to communicate their advantages and generate qualified leads.

The vendor implemented a three-phase strategy over seven years, starting with building a massive audience through social media and targeted ads. They then created valuable content like eBooks and videos to capture leads, before finally driving all efforts to a "Find a Contractor" directory. The Harbinger Group's work resulted in dramatic growth, including over 430,000 directory visits, a 381% increase in website traffic, and the generation of 2,466 business leads, establishing Powering Chicago as the top resource for union electrical contractors in Chicagoland.

Powering Chicago