Case Study: Powering Chicago achieves 32% more leads with The Harbinger Group

Powering Chicago drives 340,000 website visits and 32% more leads with The Harbinger Group

The Harbinger Group helped Powering Chicago, a Chicagoland labor-management partnership, overcome the challenge of standing out in a crowded electrical contractor market. The client's problem was communicating its expertise to the right facility managers and connecting them with qualified contractors, despite having strong credentials and a compelling story.

The vendor implemented a strategy focused on creating targeted technical content for facility managers and driving all traffic to the client's Find a Contractor directory. This approach, executed via Google Ads, LinkedIn, email, and organic social media, resulted in 340,000 website visits, a 46% annual increase, and 1,241 qualified leads, a 32% year-over-year rise. The Harbinger Group achieved these results while also saving the client nearly $50,000 and beating all set goals.

Powering Chicago