Case Study: Golden Apple boosts qualified applicants by 96% with The Harbinger Group

Golden Apple boosts qualified applicants 96% with The Harbinger Group

The Harbinger Group partnered with Golden Apple, a nonprofit dedicated to recruiting and preparing teachers for Illinois schools, to address a critical teacher shortage. Facing nearly 4,000 unfilled teaching positions statewide, Golden Apple's challenge was to expand its pool of high-quality applicants for its teacher preparation programs. They needed a more deliberate recruitment strategy to reach potential educators at various life stages and guide them through the application process.

To solve this, The Harbinger Group implemented a targeted talent recruitment marketing operation. The strategy involved creating tailored messages for distinct audiences like high school students and career changers, delivered via email, social media, and digital ads. This approach addressed common applicant concerns and streamlined the path to application. The results were significant: a 96% year-over-year increase in highly qualified applicants, a 700% boost in website traffic to program pages, and email engagement rates that far exceeded industry averages.

Golden Apple