Case Study: Eater Achieves SEO Stability and Growth with The Gray Dot Company

Eater boosts organic click-through rate 30% after migrating 600k+ URLs with The Gray Dot Company

The Gray Dot Company provided SEO services to Eater, a major food and dining publication, which was facing a high-risk migration of its network of 31 sites to a headless WordPress CMS with a NextJS frontend. This large-scale JavaScript migration, compounded by a simultaneous Google core update and industry-wide AI-driven search volatility, threatened to cause significant traffic and revenue loss.

The Gray Dot Company executed a comprehensive plan that included technical JavaScript SEO audits, prioritized URL mapping, and real-time monitoring. Their strategy successfully migrated over 600,000 URLs and actively seized opportunities to drive traffic, such as amplifying coverage of the James Beard Awards. As a result, The Gray Dot Company helped Eater avoid the typical post-migration dip, achieving a 2% increase in clicks and a 30% boost in organic click-through rate within 30 days.

Eater