Case Study: Xerox boosts conversions and engagement with The Good’s Digital Experience Optimization Program

Xerox boosts returning-visitor conversions 86.7% with The Good

Xerox, an iconic document technology company, approached The Good to address a challenge with its B2B ecommerce site. Visitors were experiencing a poor user journey, getting stuck during navigation and abandoning their carts, which led to low conversion rates and a poor return on investment for their traffic generation spend.

The Good implemented its Digital Experience Optimization Program™, beginning with an audit to identify key usability issues. They developed a strategic roadmap and conducted rigorous A/B testing, which included simplifying checkout, redesigning key pages, and clarifying calls to action. As a result, The Good helped Xerox achieve an 86.7% growth in conversions for returning visitors on the homepage, an 18.9% growth in revenue from product pages, and a 15.2% increase in overall engagement.

Xerox