Case Study: WheelerShip boosts desktop and mobile conversion rates with The Good

WheelerShip boosts desktop conversion rates 400% with The Good

WheelerShip, a leading ecommerce retailer of original equipment replacement parts, faced significant challenges during a forced migration from Magento 1 to Magento 2, all while navigating global supply chain issues. Their Chief Business Officer, Kate Cannova, sought to shift from a customer service to a customer experience model and needed help optimizing their new website. They partnered with The Good and its Digital Experience Optimization Program™ to address these hurdles.

The Good implemented a comprehensive solution that began with cleaning up WheelerShip's data integrity in Google Analytics. They then conducted extensive testing and optimization, including redesigning key elements like the checkout process and prominently featuring shipping incentives. This work, which supported the entire website migration and redesign, resulted in a dramatic 400% increase in desktop conversion rates, a doubling of mobile conversion rates, and over $2 million in annualized revenue gain for WheelerShip.

WheelerShip