Case Study: University of Oregon Achieves 91 New Master’s Students with The Good

University of Oregon enrolls 91 new master’s students with The Good

The University of Oregon needed a launch partner to design a website that would serve as an effective lead generation tool for its new Sports Product Management master's program. The challenge was to create a site that educated and inspired prospective students while projecting a clear 'sport' feel, ultimately converting visitors into applicants. They partnered with The Good for its data-driven approach to website design and user experience.

The Good implemented a comprehensive, data-driven solution that included consumer research and user testing to design a conversion-focused website. The results exceeded expectations, successfully recruiting 91 new master's program students in the first two years and selling out over 16 professional workshops. The vendor, The Good, delivered a site that created a strong connection with the target audience, providing the new program with a successful kick-start.

University of Oregon