Case Study: trueCABLE builds a customer-centered experimentation practice with The Good

trueCABLE builds an experimentation practice with The Good over 28 team members

trueCABLE, an ethernet and fiber optic cable supplier, sought to enhance its digital customer experience and validate its user-centered decisions with data. They partnered with the vendor, The Good, to establish a formal experimentation practice through its Digital Experience Optimization Program™, moving beyond gut instinct to data-backed improvements.

The Good provided research, data collection methods, and counsel, enabling trueCABLE to test assumptions and make informed changes. This partnership led to significant wins, such as a streamlined product color selector and the discovery that customers prefer long-form technical details, which outperformed more aesthetic minimalist designs. The results provided valuable insights that improved the website and informed broader marketing and customer service strategies across the organization.

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