Case Study: TreeRing boosts lead conversions and revenue with The Good

TreeRing boosts lead conversions 30% with The Good

TreeRing, a company that helps schools create yearbooks through a social-first platform, was facing a challenge with low lead-generation conversion rates and slowing organic traffic growth. They engaged the vendor The Good to provide expert UX advice and a comprehensive, customized testing program to increase conversions and incoming leads.

The Good implemented a solution beginning with a comprehensive conversion audit to identify key issues, which led to a detailed optimization and A/B testing roadmap. They conducted tests to clarify the free sample offer and improve navigation, which resulted in a 42% increase in page visits, a 12% increase in conversions, and a 72.6% improvement in mobile navigation. These efforts drove a 30% year-over-year increase in lead conversions, a 25% increase in top-of-funnel value, and a 53% increase in net-new revenue for TreeRing.

TreeRing