Case Study: Tiege Hanley improves ecommerce user experience with The Good's DXO Audit

Tiege Hanley improves website UX with The Good’s 12+ user tests

Tiege Hanley, an ecommerce brand selling men's skincare routines, approached vendor The Good to help improve their website's user experience. They were planning a sitewide redesign and needed data-backed assurance that the new site would be an improvement. Their key challenge was a purchasing experience with friction, particularly around customers understanding the differences between skincare systems, which was causing decision paralysis and abandonment.

The Good implemented a Digital Experience Optimization Audit™, which included user testing and analytics. This research led to the creation of high-converting wireframes for key pages that clarified product differences and highlighted customer reviews. The solution provided Tiege Hanley with actionable insights that were incorporated into their redesign, preparing them for a successful launch and mitigating the risk of a post-launch decline in conversions.

Tiege Hanley