Case Study: The Telegraph Improves Subscriber Quality with The Good

The Telegraph reduces cancellations by 30% with The Good

The Telegraph, a major UK news brand, faced challenges in converting site visitors into subscribers and improving the quality of those conversions. They partnered with the vendor The Good and utilized its Digital Experience Optimization Audit and Program to diagnose visitor pain points and develop a data-backed strategy.

The Good implemented a solution focused on rapid testing to quickly validate improvements to the paywall and onboarding experiences. This data-backed approach led to a 30% reduction in subscribers canceling before billing, improved subscriber quality, and increased overall revenue. The vendor The Good also helped The Telegraph shift its internal mindset to be more customer-centric and efficient in its testing processes.

The Telegraph