Case Study: The Economist boosts subscription conversions with The Good

The Economist increases subscription conversions 5% with The Good

The Economist, a globally recognized magazine-format newspaper, sought to improve subscription conversions without sacrificing its advertising revenue. They faced the challenge of optimizing their paywall to reduce user drop-off points. The vendor, The Good, was engaged to provide a fresh perspective through its Digital Experience Optimization Program™.

The Good conducted a comprehensive audit, analyzing user sessions and identifying that the paywall's excessive vertical height was a major conversion barrier. They implemented a redesigned, shorter paywall with clearer messaging, which explicitly guided users on how to proceed. This solution from The Good delivered a 5% increase in subscription conversions without any compromise to ad revenue, providing a significant return on investment for The Economist.

The Economist