Case Study: Swiss Gear boosts conversion and revenue with The Good’s experimentation program

Swiss Gear boosts online revenue 132.7% with The Good

Swiss Gear, a provider of backpacks, luggage, and travel accessories, faced a challenge with maintaining online sales and conversion growth outside of the holiday season. They partnered with The Good and its Digital Experience Optimization Program™ to understand their customers' online behavior and improve the off-peak user experience.

The Good conducted an audit and implemented a structured testing roadmap, identifying key customer segments and their unique needs. They ran a series of A/B and multivariate tests focused on areas like mobile optimization, email signups, and simplifying the user experience. As a result, Swiss Gear saw a 14.1% year-over-year increase in conversion rate, a 20.1% increase in average order value, and a 132.7% increase in overall online revenue from the work with The Good.

Swiss Gear