Case Study: Studio M drives customer journey optimization with The Good

Studio M boosts customer journey optimization after 30 years in business with The Good

Studio M, a family-run home and garden DTC and wholesale business, wanted to foster a culture of testing and experimentation to improve its customer journey and conversion rates. As a small company with limited resources, it struggled to conduct the data-driven A/B testing needed to make informed decisions. To overcome this challenge, Studio M partnered with the optimization firm The Good to implement its Digital Experience Optimization Program™.

The Good provided a done-for-you service, conducting extensive research and testing focused on core areas like product pages, category pages, and navigation. The partnership allowed Studio M's team to reclaim time while The Good delivered data-driven insights and tangible outcomes. The collaboration helped the customer shake up decades-old assumptions, expose shoppers to a wider product range, and create a more seamless user experience, solidifying its culture of innovation.

Studio M