Case Study: Snow Peak achieves 149% online revenue growth with The Good’s Digital Experience Optimization Program

Snow Peak boosts online revenue 149% with The Good

Snow Peak, an outdoor lifestyle brand, was struggling with low conversion rates and a poor return on investment from its digital marketing spend. Their website had high bounce rates and a low average order value. They approached The Good for help, initially considering a complete website overhaul but instead enrolling in The Good's Digital Experience Optimization Program™.

The Good conducted a site audit and identified that frequent out-of-stock messages were a major issue. Their solution included implementing a "notify me" feature for restocked items and optimizing checkout with free shipping prompts. As a result, Snow Peak saw a 149% increase in online revenue, a 108% increase in conversion rate, a 30% increase in average order value, and a 3:1 return on investment.

Snow Peak