Case Study: Rollie Nation improves mobile browsing and drives 165% ROI with The Good's Digital Experience Optimization Program

Rollie Nation boosts mobile conversion by 6% with The Good

Rollie Nation, an Australian footwear brand, faced a challenge with their mobile website experience. They had recently redesigned the site but sought validation that it was effectively converting visitors. Their goals were to improve navigational guidance for users, convey their brand positioning, and align the browsing experience across mobile and desktop devices. They engaged The Good and its Digital Experience Optimization Program™ to address these issues.

The Good conducted a thorough analysis of analytics and user experience, leading to a roadmap of A/B tests. One key test involved moving the mobile menu to the top of the screen and improving its color contrast. This single change resulted in a 69% improvement in menu clicks and a 6% growth in site-wide conversion rate, delivering a 165% return on investment for Rollie Nation. Over an 11-month engagement, The Good ran 21 tests that significantly uplifted conversion rates on both mobile and desktop.

Rollie Nation