Case Study: Optic Nerve achieves 84% revenue growth with The Good’s Digital Experience Optimization Program

Optic Nerve boosts revenue 84% with The Good

Optic Nerve, an independent sunglasses brand, faced the challenge of increasing its low volume of direct-to-consumer sales through its own website in a highly competitive market. To address this, they partnered with vendor The Good and enrolled in its Digital Experience Optimization Program™ to develop an effective ecommerce strategy.

The Good implemented a data-driven website redesign for Optic Nerve, which began with in-depth user research and analysis to form a new content strategy and site hierarchy. This process included creating interactive wireframes and a new visual design validated by user testing. The results were a 42% increase in conversion rate and an 84% increase in online revenue, demonstrating the significant impact of The Good's solution.

Optic Nerve