Case Study: Mercy Corps boosts user empathy and understanding with The Good’s Digital Experience Optimization Audit™

Mercy Corps boosts user empathy with The Good’s 360° audit

Mercy Corps, a global humanitarian aid agency, faced the challenge of identifying friction points on its website to make it easier for visitors to understand its mission and take action. They partnered with The Good to leverage its Digital Experience Optimization Audit™ service to gain a deeper understanding of their users and uncover significant opportunities for improvement.

The Good implemented its audit process, conducting a 360-degree analysis of qualitative and quantitative data to deliver specific recommendations. This solution helped Mercy Corps adopt a "user needs come first" design principle, which significantly boosted user empathy and understanding. The audit enabled the agency to target key areas for improvement with the ultimate goal of raising more awareness and support for its cause.

Mercy Corps