Case Study: MasterCraft achieves a 33:1 ROI with The Good

MasterCraft drives a 33:1 ROI with The Good

MasterCraft, a premium boat manufacturer, faced a challenge converting high-consideration shoppers on its website, especially during an economic downturn that impacted luxury goods. The customer journey was complex, and the site had barriers that prevented users from committing to a custom, high-value purchase. To understand why users weren't converting, they engaged with vendor The Good and its Digital Experience Optimization Program™.

The Good conducted an audit that identified key issues, including a subpar online boat builder tool and a site not optimized for mobile. They implemented improvements through user testing and iterative design updates. The solution delivered a 33:1 return on investment for MasterCraft, crediting The Good with helping them fill their production line and sell out current-year models.

MasterCraft