Case Study: Marmoset increases sitewide conversions with The Good

Marmoset boosts conversions 69% with The Good

Marmoset, a full-service music production and licensing agency, approached vendor The Good with the goal of boosting conversions on their ecommerce website. They had recently undergone a site redesign and wanted to validate its impact while improving the browsing experience for both mobile and desktop users.

The Good utilized its Digital Experience Optimization Program™ to conduct a full audit and user testing. This research identified key pain points, leading to a test that redesigned the sitewide radio player to better guide users toward purchase. The solution drove a 69% increase in sitewide conversions, a 114% increase in revenue, and a 12% lift in account creation for Marmoset.

Marmoset