Case Study: Laird Superfood Achieves 17:1 ROI with The Good

Laird Superfood drives 17:1 ROI with The Good

Laird Superfood, a provider of plant-based foods, faced challenges with a disjointed ecommerce website that lacked flexibility for testing and personalization, hindering their ability to understand and convert site visitors. They partnered with the vendor The Good for its Digital Experience Optimization Program™ to build a data-driven strategy.

The solution implemented by The Good was a highly collaborative partnership focused on a culture of experimentation and methodical A/B testing. This data-centered approach led to a 54% win rate across 57 experiments, a tripling of Laird Superfood's conversion rate, and a 17:1 ROI, generating hundreds of thousands of dollars in incremental revenue.

Laird Superfood