Case Study: Knoll boosts revenue 20x with The Good's Digital Experience Optimization Program

Knoll grows revenue 20x with The Good

Knoll, a designer of workplace and residential furnishings, faced the challenge of an aging website that was not optimized for the growing consumer demand to purchase furniture online. To improve their digital shopping experience while building a new site, Knoll engaged The Good and its Digital Experience Optimization Program™ to conduct a full audit and identify key areas for improvement.

The Good provided a data-backed roadmap and implemented solutions including a contextualized navigation menu, a feature to email shopping carts to reduce mobile abandonment, and numbered configuration steps. These changes improved the user experience significantly. As a result, Knoll was perfectly positioned to capitalize on a subsequent boom in the furniture market, with Pete Fallon, Director of Digital Design, reporting that their business "exploded" and revenue grew by 20x.

Knoll