Case Study: IDX boosts enrollment and improves the enrollment experience with The Good

IDX boosts enrollment by 20.37% with The Good

IDX, a privacy protection service historically focused on B2B, faced the challenge of expanding into the B2C market. They launched a new consumer-focused website but struggled to resonate with and convert these new visitors. They needed better data to understand user behavior and identify high-impact improvements to their enrollment experience, moving beyond assumptions and gut feelings. To address this, they partnered with the vendor The Good.

The Good conducted a Digital Experience Optimization Audit and an ongoing optimization program for IDX. This involved comprehensive research and A/B testing to identify key hurdles and opportunities. The solution led to significant results, including a 20.37% increase in product enrollment from homepage tests and a two-fold increase from "About Us" page improvements. The partnership provided IDX with a clear, data-backed roadmap for continuous improvement and a fundamental shift in their decision-making process.

IDX