Case Study: Helium 10 boosts paid conversions with The Good

Helium 10 boosts paid conversions by 12% with The Good

Helium 10, a software company for Amazon sellers, faced a challenge where prospective users did not understand the core benefits of its platform. This led to low conversions to paid accounts. The company partnered with The Good, which performed a Digital Experience Optimization Audit™ to identify where the user experience was falling short.

The Good implemented a solution based on user insights, which included optimizing the homepage, menu, and registration form. This work was part of an ongoing Digital Experience Optimization Program™ that involved multiple A/B tests. The results were significant, including a 12% increase in paid conversions from registration page optimization and a 5% increase from benefits-oriented copy tests, ultimately helping Helium 10 achieve its goal of more paid accounts.

Helium 10