Case Study: Fully achieves a 75:1 ROI with The Good

Fully boosts conversions 5.97% with The Good

Fully, a direct-to-consumer office furniture maker, faced a challenge when unprecedented demand during the 2020 work-from-home transition led to out-of-stock issues for their popular Jarvis standing desk and longer lead times. They partnered with vendor The Good to increase their conversion rate and improve the browsing experience on their ecommerce site, specifically aiming to better guide customers to in-stock items and other product lines.

The Good implemented a solution by redesigning Fully's product filtering system, simplifying categories and adding new filters for material and specific parts. This change resulted in a 5.97% lift in conversions at over 99% statistical significance and generated a 75:1 return on investment for the client. The solution successfully increased visibility for Fully's various product lines and substantially improved the conversion rate on their category pages.

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