Case Study: Fayettechill achieves 54% online revenue growth with The Good’s Digital Experience Optimization Program™

Fayettechill boosts online revenue 54% with The Good

Fayettechill, an outdoor apparel company, faced challenges with its ecommerce user experience, which was frustrating for consumers and not fully representative of its brand. They sought an outside perspective from The Good to improve their conversion rate and determine the best ways to expand their product offerings for online growth.

The Good implemented its Digital Experience Optimization Program™, conducting a user experience audit and utilizing data analytics to form hypotheses and run multivariate tests. This data-driven approach resulted in a 54% increase in online revenue, a 24% increase in conversion rate, and a 17% increase in average order value for Fayettechill, delivering a 2:1 return on investment.

Fayettechill