Case Study: eManualOnline boosts annual revenue with The Good

eManualOnline boosts revenue by £530K with The Good

The customer, eManualOnline, an online retailer of digital repair manuals, faced challenges with site usability, unclear product delivery methods, and high bounce rates that were hindering conversions. They partnered with the vendor, The Good, on its Digital Experience Optimization Program™ to address these issues and improve their digital experience.

The Good implemented a research-backed A/B testing strategy, which included simplifying category page filters, clarifying download delivery methods, and adding promoted categories to guide users. This solution yielded a 50% win rate on tests, a 9:1 ROI, and £530,000 in annualized revenue gains for eManualOnline.

eManualOnline