Case Study: Easton achieves a 9:1 ROI with The Good’s Digital Experience Optimization Program™

Easton boosts mobile revenue 659% with The Good

The customer, Easton, a major baseball equipment manufacturer, was struggling to resonate with its target audience and achieve a strong return on its digital marketing investment. They engaged the vendor, The Good, to undergo its Digital Experience Optimization Audit and Program to address these challenges.

The Good implemented a mobile-friendly website and a user-friendly "bat finder" tool based on its research. This solution led to a 659% increase in mobile revenue, a 240% increase in overall ecommerce revenue, a 94% increase in conversion rate, and ultimately a 9:1 ROI on its digital marketing spend for Easton.

Easton