Case Study: Cascade Designs boosts direct-to-consumer ecommerce with The Good's data-driven redesign

Cascade Designs redesigns 5 ecommerce sites with The Good

Cascade Designs, an American holding company for outdoor recreation brands, faced the challenge of driving direct-to-consumer sales through their five ecommerce sites, which suffered from generic designs and poor navigation leading to low conversion rates. They engaged vendor The Good to perform a data-driven redesign using the Digital Experience Optimization Program™.

The Good implemented a comprehensive solution that included in-depth research, wireframing, and user testing to overhaul the sites' navigation and visual design. The result was a suite of distinct, conversion-focused ecommerce sites for each of Cascade Designs' iconic brands, which were then developed by the client's in-house team with ongoing advisory support from The Good.

Cascade Designs