Case Study: Bell Helmets boosts ecommerce sales with The Good's Digital Experience Optimization

Bell Helmets boosts revenue 143% with The Good

Bell Helmets, a leading outdoor brand, faced the challenge of aligning its newly redesigned brand website with consumer needs to improve its conversion rates. The vendor, The Good, was engaged to optimize the site through its Digital Experience Optimization Program™.

The Good implemented a data-driven solution using user testing, analytics, and iterative multivariate testing. This resulted in a 143% increase in ecommerce revenue, a 27% increase in conversion rate, and a 5:1 return on investment for Bell Helmets.

Bell Helmets