Case Study: Beckett Simonon achieves 237% annualized ROI with The Good

Beckett Simonon boosts conversion 5% and achieves 237% ROI with The Good

Beckett Simonon, an online retailer of handcrafted leather goods, needed to improve their website's conversion rate to ensure their paid acquisition efforts were effective. They partnered with The Good and its Digital Experience Optimization Program™ to achieve sustainable, long-term improvements to their user experience and sitewide navigation.

The Good's solution involved a thorough analysis that revealed users needed to better understand the brand's unique value. They implemented an A/B test that integrated messaging about Beckett Simonon's ethical responsibility on category pages. This test variant produced a 5% higher conversion rate, resulting in an annualized ROI of 237% for The Good's client.

Beckett Simonon