Case Study: Autodesk improves checkout and boosts subscriptions with The Good’s DXO Audit™

Autodesk boosts subscriptions 11% YoY with The Good

Autodesk, a global leader in 3D design and engineering software, faced the challenge of high cart abandonment on its website as it transitioned to a more commerce-focused platform. The company engaged The Good for a Digital Experience Optimization Audit to identify conversion barriers and improve the registration and checkout experience for its users.

The Good provided a strategic roadmap with testing opportunities, which included streamlining the checkout process and improving the visibility of login and guest checkout options. Following the implementation of these recommendations, Autodesk saw users progress through checkout faster with fewer drop-offs, leading to an 11% year-over-year increase in subscriptions.

Autodesk