Case Study: Atlanta Journal-Constitution Boosts Conversions with The Good's Digital Experience Optimization Audit

Atlanta Journal-Constitution boosts conversions 56% with The Good

The Atlanta Journal-Constitution, a major news organization in Georgia, faced a challenge with its digital subscription landing page. Despite steady traffic, the vast majority of mobile visitors were leaving without subscribing, resulting in a low conversion rate. They engaged The Good to conduct a Digital Experience Optimization Audit™ to uncover the specific friction points causing this issue.

The Good's audit identified key problems, including a confusing offer structure and pricing complexity that eroded user trust. Their research-led recommendations led AJC to simplify the page, restructure the hero section, and improve value communication. After implementation, The Good helped AJC achieve a 157% improvement in mobile conversion rate and a 56% increase in overall conversions, even with a significant drop in traffic.

Atlanta Journal-Constitution