Case Study: Explore New Brunswick showcases its tourism brand at the World Juniors with The Ginger Agency

Explore New Brunswick reaches 200,000 fans with The Ginger Agency

The customer, Explore New Brunswick, faced the challenge of capitalizing on the international exposure from the 2023 IIHF World Junior Championship held in Moncton and Halifax. Their goal was to seize this moment to promote the province as a premier tourism destination with significant impact. They partnered with The Ginger Agency for brand activation services to achieve this.

The Ginger Agency implemented a solution featuring immersive experiences and strategic activations at both event sites. This included a large branded yurt with local tastings and performances, a Fan Fest pavilion showcase, and various engaging branded elements for attendees. The campaign reached over 200,000 people on-site and millions more through television ads. The Ginger Agency's execution successfully positioned New Brunswick as a top destination and created unforgettable experiences for a global audience.

Explore New Brunswick