Case Study: City of Fredericton boosts recycling participation with The Ginger Agency's digital campaign

City of Fredericton boosts recycling engagement in a weeks-long digital campaign with The Ginger Agency

The City of Fredericton approached The Ginger Agency with the challenge of increasing citizen participation in its curbside recycling program. The city's goal was to educate and motivate its residents on the importance of recycling, making this initiative a key municipal priority.

The Ginger Agency devised and executed a comprehensive digital campaign strategy. The solution leveraged targeted display ads on major news sites and a multi-faceted Facebook ad campaign, later supplemented with direct mail. The Ginger Agency carefully monitored and optimized the campaign, which successfully engaged a high percentage of the city's citizens and achieved its goal of increasing awareness and participation.

City of Fredericton