Case Study: Chicago Blackhawks strengthen community ties with The Gemini Group

Chicago Blackhawks bring the Stanley Cup to Chicago's inner city for the first time with The Gemini Group LTD

The Chicago Blackhawks, a major hockey franchise, sought to strengthen their brand and grow their relationship within Chicago's African American and Latino communities following their 2013 Stanley Cup win. They partnered with The Gemini Group LTD to address this challenge using their community and media relations services.

The Gemini Group devised and implemented a strategic relationship development campaign, which included the first-ever African American and Latino community Stanley Cup Tour. This brought the trophy to Chicago's urban inner city for the first time, generating significant media coverage from both urban and mainstream outlets and trending as a top social media story in Chicago.

Chicago Blackhawks