Case Study: Montblanc improves product scale and context with The Gaabs' "The 5th picture"

Montblanc adds a 5th product image to showcase luxury scale with The Gaabs

The Gaabs worked with Montblanc to address a challenge in their e-commerce customer journey. The luxury brand had identified pain points where customers needed a better sense of product scale and sizing when viewing items online.

To solve this, The Gaabs created a new image concept called "The 5th picture." This solution used a neutral styling palette and rigid posing to maintain the luxury brand's status while giving the product clear dimensions and scale. This new image became an integral part of the product display page, providing customers with essential context.

Montblanc