Case Study: CLOSED achieves a fresh, contemporary brand and web shop with The Gaabs

Closed refreshes its brand and web shop in 8 campaigns with The Gaabs

The customer, Closed, is a family-owned business that sought to elevate its brand philosophy and dynamic visual identity. The challenge was to move away from traditional campaign imagery and create a more intimate dialogue with its customers. The vendor, The Gaabs, was engaged to provide services including brand design, web design, and creative direction.

The Gaabs implemented a comprehensive solution that included a redesign of the web shop, an elevation of the imagery, and the creation of new target-oriented content. This strategic approach presented Closed as contemporary and fresh. The vendor's work, which included refined casting and a more progressive styling and lighting setup, successfully brought the customer closer to the tactile feel of the products online.

Closed