Case Study: McDonald’s boosts employee engagement and brand ambassadorship with The Fowler Group

McDonald’s expands Brand Ambassador program to 100+ franchises with The Fowler Group

The Fowler Group worked with McDonald's to address a challenge faced by its Southwest franchises. The customer needed a way to engage employees, helping them better understand hospitality and the food they serve in order to inspire greater passion and involvement at work.

To solve this, The Fowler Group developed a multi-piece Brand Ambassador kit, which included a visual checklist and reward system. This solution motivated employees to succeed and was so effective that it expanded from a test launch into over 100 franchises. The program successfully showed customers that McDonald's has a heart for service and quality.

McDonald’s