Case Study: Yes To drives UK skincare standout with The Foundry

Yes To boosts standout skincare with The Foundry’s 30-day Instagram trial

The Foundry worked with natural skincare brand Yes To to help them break into the UK market and drive sales of their Yes To Tomatoes product range in Sainsbury's. Their challenge was to stand out in the crowded natural beauty space and become the first choice for consumers.

The Foundry developed a two-phased Instagram campaign strategy targeting 17-30 year-olds. The solution involved creating a series of short videos that highlighted the causes of problem skin, aligned with different products, and used a distinctive red visual style. This approach, supported by a free trial initiative and the hashtag #changeyourspots, helped Yes To live up to its new "standout skincare" brand essence to increase awareness and sales.

Yes To