Case Study: Théa Pharmaceuticals boosts OTC eye care sales and pharmacy footfall with The Foundry

Thea Pharmaceuticals boosts Thealoz Duo sales 154% with The Foundry

Thea Pharmaceuticals, a leading global ophthalmology brand, faced the challenge of low consumer brand recognition and driving OTC eye care sales in a competitive pharmacy environment. To address this, they partnered with The Foundry to develop a new creative and engagement strategy that would improve their in-store presence and connect with customers more effectively.

The Foundry developed the "Thea Loving Care" (TLC) creative proposition, which introduced a more caring, emotional tone to the brand's communications. This included targeted window posters and in-store point-of-sale materials that guided customers from recognizing symptoms to selecting the correct product. The solution implemented by The Foundry delivered significant results, including a 154% year-over-year increase in sales for a key product and substantial growth across the entire range, successfully driving footfall and raising brand awareness.

Thea Pharmaceuticals