Case Study: Sheffield City Council fuels healthier eating with The Foundry’s low-sugar cookbook campaign

Sheffield City Council launches 100-page low-sugar cookbook with The Foundry

The Foundry partnered with Sheffield City Council to address the challenge of reducing sugar consumption, tooth decay, and obesity within the community. The council needed a way to effectively educate residents on daily sugar limits and provide practical guidance for making healthier food choices.

To solve this, The Foundry created "The Sheffield Family Guide to Smart Sugar Swaps," a low-sugar cookbook curated with recipes from local residents. They implemented a cost-effective "Buy One, Gift One" publishing model and supported the book's launch with an out-of-home and social media campaign. This initiative successfully put vital nutritional information directly into the hands of the community, ensuring the guide reached families who needed it most.

Sheffield City Council