Case Study: Salts Healthcare refreshes its brand positioning with The Foundry

Salts Healthcare refreshes 300-year-old branding with The Foundry

Salts Healthcare, a stoma care company, needed to modernize its brand communication to better share its values and connect with its audience in a more engaging way. They partnered with The Foundry to develop a refreshed brand positioning and exhibition design for a major industry conference.

The Foundry created a new, contemporary brand identity and exhibition stand centered around the phrase "The Salts Way," which distilled the company's 300-year history and core values. This solution provided a consistent and friendly format for telling the brand story, which was successfully rolled out across consumer campaigns, magazine articles, and social media, helping Salts Healthcare reposition itself as a forward-thinking and relevant brand.

Salts Healthcare